The Story

Hey there! 

Goodnight Creatures was born from the desire to revive and reimagine the 'nightie' for the contemporary woman. A nightdress which is beautiful, but soft and super comfortable - without costing the world. Taking into account the needs of new mums, loungers and dreamers alike. 

Each collection contains a limited selection in the softest cotton and prettiest prints, inspired by family archival textiles produced by my mum and grandmother. Our beautiful hand-drawn prints were created with Isla Simpson. And each design comes in a choice of classic shapes, so you can find your perfect fit.

We are celebrators of big nights in and sleep. Our mission is to help you enjoy the joy of switching off.

Jen x


Ethos & Sustainability 

Values: we want to always be open, accessible and positive. 

Our aim is not to produce something new every month, but instead focus on beautiful pieces that live beyond one season. We make our limited collections mindfully. We produce in small drops so we can be sure there is never any deadstock.

We print digitally to minimise the water-waste involved, as seen with screen printing and other print forms. We produce as much as possible vertically - we work with a small factory in Turkey, they use a local mill, button maker, tag and label maker. 

We only work with non-synthetic, entirely natural fabrics which won’t contribute to landfill, but this also means they need to be cared for. Unlike man-made materials, they’ll soften, fade and crease, ultimately making them more comfortable for sleeping in.

All our packaging is recyclable and, where possible biodegradable and made from recycled materials. Each item is wrapped in recycled tissue paper, sealed with a recyclable sticker, which is made from recycled materials and printed with vegan inks and placed in a recyclable box and biodegradable sleeve.